Session Details
Date & Time
Friday, June 18, 2027, 2:20 PM - 3:00 PM
Name
A. Winning the Patient Battle: How Spine and Orthopedic Practices Are Staying Competitive
Session Type
Panel
Speakers
- Cheryl Zapata, Chief Development Officer, Texas Back Institute
- Jennifer Schoenig, Executive Director, Long Island Spine Specialists, PC
- Neil N. Patel, MD, MBA, FAAOS, President, Board Chairman and Spine Surgeon, Spine Team Texas
- Zayed Almadidy, MD, Neurosurgeon, Brain & Spine Institute, Advocate Lutheran General Hospital
Description
Patients have more choices than ever for spine and orthopedic care, and practices are competing on convenience, digital experience and outcomes transparency. Leaders share strategies for standing out in a crowded market and converting patient interest into scheduled procedures.