Session Details
Date & Time
Wednesday, September 16, 2026, 10:35 AM - 11:15 AM
Name
09. How to Build a Sustainable Patient Access & Engagement Strategy on a Budget
Session Type
Panel
Speakers
- Afroz Hafeez, MD, MBA, Program Manager, Telemedicine, Rush University Medical Center
- Neda Khan, MBA, MHCI, Director, Digital Experience, Mount Sinai Health System
- Richard Beatty, MBA, Executive Vice President, Healthcare Marketing, Ninala Medical Center
- Sarah Poncelet, MBA, Associate Administrator, Access Transformation, Mayo Clinic
Description
Delivering strong patient access and engagement doesn’t require unlimited spending. This panel explores how health systems build sustainable strategies with limited budgets. Leaders will share practical approaches to prioritization, technology selection, and process redesign that expand access, improve experience, and drive results without overextending resources.



