The American Medical Association announced on Jan. 14 an initiative launched in partnership with investment platform RedCrow to build collaborations between physicians and healthcare startups.
The RedCrow Hub will be housed within the AMA's Physician Innovation Network. Through the hub, physicians will be able to offer health-focused startups their clinical expertise and insights, resulting in the development of technologies, products and services that improve their work and the healthcare system as a whole.
"Overlooking physician requirements is one reason new medical technology may not live up to its promise," AMA CEO James Madara, MD, said in the announcement. "The AMA believes when physicians and entrepreneurs are aligned on the challenges and opportunities in healthcare, we can expect meaningful advances from medical technology. The new collaboration brings together the expertise of physicians and the passion of entrepreneurs to develop cutting-edge technology that improves the way the healthcare system works."
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