Digital Marketing

As the word "hospital" has largely disappeared from its own industry, a stronghold for the term remains.

As the WNBA grows in popularity, with ratings up this season in the women's basketball league, their health system sponsors have benefited from the increased eyeballs on the sport.

Detroit-based Henry Ford Health and Ascension Michigan's proposed joint venture is set to bear the Henry Ford name, Fox 2 reported Sept. 5. 

An Idaho hospital plans to host focus groups after a Facebook post received a flood of negative comments about its emergency care.

Philadelphia-based Jefferson Health will adorn the practice jerseys of the NFL's Philadelphia Eagles, Sports Business Journal reported.

Orlando-based University of Central Florida has united all of its clinical faculty and locations under the UCF Health brand.

St. Luke's Hospital in Columbus, N.C., will be rebranded under the AdventHealth name following the Altamonte Springs, Fla.-based health system's takeover of its management, Asheville Citizen Times reported Aug. 27.

As marketing leaders at Salt Lake City-based Intermountain Health know well, Google ratings are the "front door" for consumers in many industries — healthcare included.

Here are four hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker's since June 20:

Montefiore Health System aired an ad during the Olympics that tied the games to its Bronx, N.Y., home base, according to Adweek.