A hospital with Chicago-based CommonSpirit Health responded to an op-ed in a California newspaper accusing the facility of ignoring overcrowding issues.
Digital Marketing
Providence, R.I.-based Lifespan has rebranded as Brown University Health.
Health systems are increasingly turning to sports partnerships as a marketing strategy to boost brand visibility.
A health system's logo will soon appear on an NBA jersey for the first time.
Yale New Haven (Conn.) Health has rebranded its urgent care centers.
Oakland, Calif.-based Kaiser Permanente became a founding partner of a WNBA expansion franchise in San Francisco and will have its name on the team's jerseys.
A North Carolina health system has begun rolling out a rebrand.
Epic Systems has filed a federal lawsuit accusing life sciences staffing firm, Epic Staffing Group, of trademark infringement, according to an Oct. 4 lawsuit obtained by Becker's.
Livonia, Mich.-based Trinity Health has rebranded Genesis Health System in Davenport, Iowa, as MercyOne Genesis.
Vice President Kamala Harris is set to roll out a multimillion dollar advertising campaign focused on healthcare in response to former President Donald Trump's calls to repeal the Affordable Care Act, NBC News reported Oct. 1.