Digital Marketing

As health systems continue to transition toward a value-based model of care, so too must their marketing efforts shift from merely highlighting available services to promoting improved patient outcomes.

Organizations are increasingly shifting toward an outward-facing, customer-focused strategy, and marketing executives are ideally positioned to lead the charge, according to Strategy+Business.

Here are six hospitals and health systems that have recently posted job listings seeking marketing executives.

As the tenure of the average chief marketing officer continues to slip — now down to 43 months, per recent research — organizations are increasingly choosing to eliminate the title altogether, AdAge reports.

Kyruus, the Boston-based provider search and scheduling platform, has partnered with Anaheim, Calif.-based Brandify's localized digital marketing solution to help hospitals and health systems increase online visibility within their communities.

A recent post from Evariant discussing strategies for patient acquisition and retention.

As the role of digital technology has grown in hospitals and health systems in recent years, so too has the need for a dedicated executive to oversee all things digital.

Detroit-based Henry Ford Health System appointed David Duvall senior vice president and chief marketing, communications and experience officer, effective June 10.

Healthcare-based merger and acquisition activity is increasing, leaving healthcare organizations scrambling to figure out ways to not only standout from the competition, but to best leverage their collective platforms to ensure patients receive the care they need.

Congratulations, you’ve cracked the code on patient-centric innovation and experience.