A Pennsylvania hospital quickly dispelled social media rumors that it experienced a huge explosion July 23 — but not before dozens of people shared the post.
Digital Marketing
A Minnesota-based health system has been sparring with a city over what the organization calls "misinformation" being spread by the mayor and other officials, the Grand Forks (N.D.) Herald reported.
A Florida health system has rebranded as Manatee Health.
Aurora-based Children's Hospital Colorado has expanded its partnership with the Denver Broncos.
New Hyde Park, N.Y.-based Northwell Health is launching its own internal content studio that will partner with established and emerging filmmakers in a bid to "humanize" healthcare through filmmaking.
Advertisement
Evanston, Ill.-based Endeavor Health has secured the naming rights for a new $100 million soccer complex in Chicago.
The top hospitals on U.S. News & World Report's Best Hospitals 2024-25 Honor Roll are led by chief marketing officers who have collectively been with their organizations for decades.
Filming a documentary was never on the radar of behavioral health leaders at New York City-based Northwell Health. But when approached with the idea, Laura Braider, PhD, clinical psychologist and associate vice president of behavioral health at the health system,…
Peoria, Ill.-based OSF Healthcare is investigating a social media post by an employee who allegedly made comments on the assassination attempt on former President Donald Trump, WMBD reported July 15.
Health systems are increasingly turning to innovative marketing strategies by making appearances in television shows and documentaries, aiming to connect with patients in more dynamic and engaging ways.