Healthcare marketing company snags investment from Shamrock Capital

Healthcare and technology marketing company Highwire Public Relations has received an investment from Shamrock Capital for an undisclosed amount.

Highwire will use the investment to evaluate additions to its healthcare practice and further grow its marketing services, data analytics and corporate communication services, according to the Sept. 15 Highwire news release.

"Technology and healthcare companies are facing unprecedented communications challenges and opportunities as they seek to enhance their brand image, reinforce critical messaging and build and maintain strong relationships with their customers, employees and other stakeholders to deliver business results," Laura Held, partner at Shamrock Capital, said. "Highwire is a market leader with deep sector expertise and integrated communications and marketing capabilities. We look forward to partnering with the company to expand its offerings for clients, as well as continue to drive growth and provide strong career opportunities for the Highwire team."

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