Athenahealth recognized for digital marketing campaign: 3 things to know 

Jackie Drees -

Athenahealth received the 2019 Gold Hatch Bowl and Silver Hatch Bowl awards from The Ad Club for the EHR vendor's State of the Smart marketing campaign, according to a Nov. 25 news release.

Three things to know:

1. Athenahealth's campaign aims to highlight the company's efforts to enhance interoperability between providers, patient data and payers.

2. The EHR vendor worked with MullenLow, a Boston-based advertising agency, to develop the marketing campaign.

3. The Ad Club's Hatch Awards recognize companies for their creative branding and marketing campaigns.

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