When the creators of The Pitt, a new medical drama set in a fictional Pittsburgh hospital, first conceptualized the show, authenticity was paramount. That’s why executive producers Michael Hissrich and John Wells reached out to Pittsburgh-based Allegheny Health Network and…
Digital Marketing
Aspen (Colo.) Valley Hospital has rebranded to Aspen Valley Health. The new brand, announced May 12, features a redesigned logo and updated visual identity. The rebrand aims to bring the organization’s expanding network of services under a unified identity. The…
Aurora, Colo.-based UCHealth has expanded its 15-year partnership with the U.S. Olympic & Paralympic Committee. The health system will serve as a national medical center for athletes who live and train in Colorado Springs, Colo., where an Olympic & Paralympic…
Boston Medical Center Health System has renamed two Massachusetts hospitals that it acquired as part of Dallas-based Steward Health Care’s 2024 bankruptcy. Good Samaritan Medical Center in Brockton has been renamed Boston Medical Center-South, and St. Elizabeth’s Medical Center in…
Minneapolis-based Allina Health is working on a deal to secure naming rights to the New Ulm (Minn.) High School gymnasium, the Journal in New Ulm reported. The possible agreement would be for $115,000 over 10 years and change the name…
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Elkins, W.Va.-based Davis Health System has rebranded to Vandalia Health. Charleston, W.Va.-based Vandalia acquired the three-hospital system in December 2023. Vandalia Health Davis has started rolling out new facility signs, logos, and patient and marketing materials. “Our new signage is…
Hartford (Conn.) HealthCare has released a new mini-documentary offering an unfiltered glimpse into life inside the intensive care unit. The film, Rise: Early Mobility in the Surgical Intensive Care Unit, is the seventh installment in an acclaimed series produced in…
Ocean Beach Hospital and Medical Clinics has a new name — Ocean Beach Health. In an April 2 news release, the Ilwaco, Wash.-based public hospital district said the change “reflects a growing commitment not just to treating illness, but to…
As hospital mergers and acquisitions ramp up across the country, a wave of rebranding is following in their wake—with health systems trading in legacy names and logos for new identities. Healthcare mergers and acquisitions declined by 9% from 2023 to…
Here are five hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker’s since Jan. 6: