Minneapolis-based Allina Health is working on a deal to secure naming rights to the New Ulm (Minn.) High School gymnasium, the Journal in New Ulm reported. The possible agreement would be for $115,000 over 10 years and change the name…
Digital Marketing
Elkins, W.Va.-based Davis Health System has rebranded to Vandalia Health. Charleston, W.Va.-based Vandalia acquired the three-hospital system in December 2023. Vandalia Health Davis has started rolling out new facility signs, logos, and patient and marketing materials. “Our new signage is…
Hartford (Conn.) HealthCare has released a new mini-documentary offering an unfiltered glimpse into life inside the intensive care unit. The film, Rise: Early Mobility in the Surgical Intensive Care Unit, is the seventh installment in an acclaimed series produced in…
Ocean Beach Hospital and Medical Clinics has a new name — Ocean Beach Health. In an April 2 news release, the Ilwaco, Wash.-based public hospital district said the change “reflects a growing commitment not just to treating illness, but to…
As hospital mergers and acquisitions ramp up across the country, a wave of rebranding is following in their wake—with health systems trading in legacy names and logos for new identities. Healthcare mergers and acquisitions declined by 9% from 2023 to…
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Here are five hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker’s since Jan. 6:
Tallahassee (Fla.) Memorial HealthCare is pushing back against discussions of a potential sale with digital billboards declaring the hospital is “Not For Sale,” Tallahassee Democrat reported April 3. The move follows the city of Tallahassee — which owns the health…
Honolulu-based Hawaii Health Systems Corp.’s West Hawaii Region has rebranded with new logos for its hospitals, Big Island Now reported. The new logos for the West Hawaii Region, Kohala Hospital and Kona Community Hospital represent Polynesian culture, featuring triangles that…
Charlotte, N.C.-based Novant Health is the naming rights partner for the Charlotte Hornets’ new performance center. Under an expanded partnership, the 160,000-square-foot facility will be named the Novant Health Performance Center, according to a March 25 news release. The center…
Bel Air, Md.-based University of Maryland Upper Chesapeake Health is renaming its primary care program after receiving its largest-ever donation. The health system’s primary care practices will be called Danny and Gail Jones Primary Care, named after the couple who…