Bel Air, Md.-based University of Maryland Upper Chesapeake Health is renaming its primary care program after receiving its largest-ever donation. The health system’s primary care practices will be called Danny and Gail Jones Primary Care, named after the couple who…
Digital Marketing
Four former Ascension hospitals in Michigan are nearing the completion of a rebrand. The Saginaw, Standish, Tawas and Towne Centre hospitals joined Midland-based MyMichigan Health after being acquired from the St. Louis-based Ascension in August. The rebranding is expected to…
Gonzales, La.-based Our Lady of the Lake Ascension has officially returned to its original name, Our Lady of the Lake St. Elizabeth. The name change, announced by Baton Rouge, La.-based Franciscan Missionaries of Our Lady Health System, comes as the…
Pediatric health system marketing chiefs told Becker's they connect with patients on a human level by being authentic and highlighting real-life stories.
In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.
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In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.
Boston Medical Center Health System is building a "unified and cohesive brand" through a new marketing campaign and by integrating two former Steward Health Care hospitals, an executive told Becker's.
NYC Health + Hospitals/Gotham Health has released a five-minute documentary.
Charlotte, N.C.-based Novant Health and former professional basketball player Michael Jordan have opened their fourth clinic in North Carolina.
Geisinger's new marketing chief plans to boost the digital patient experience and leverage the Risant Health partnership while being careful with AI.