Gonzales, La.-based Our Lady of the Lake Ascension has officially returned to its original name, Our Lady of the Lake St. Elizabeth. The name change, announced by Baton Rouge, La.-based Franciscan Missionaries of Our Lady Health System, comes as the…
Digital Marketing
Pediatric health system marketing chiefs told Becker's they connect with patients on a human level by being authentic and highlighting real-life stories.
In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.
In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.
Boston Medical Center Health System is building a "unified and cohesive brand" through a new marketing campaign and by integrating two former Steward Health Care hospitals, an executive told Becker's.
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NYC Health + Hospitals/Gotham Health has released a five-minute documentary.
Charlotte, N.C.-based Novant Health and former professional basketball player Michael Jordan have opened their fourth clinic in North Carolina.
Geisinger's new marketing chief plans to boost the digital patient experience and leverage the Risant Health partnership while being careful with AI.
Cleveland Clinic says a new ad campaign targeting the health system is "riddled with inaccuracies and lies," WKYC reported Feb. 13.
Chicago-based Northwestern Medicine has partnered with fitness company Peloton to launch a new heart health-focused workout class.