Below are six healthcare marketing campaigns launched recently by health departments, nonprofits, the federal government and private companies.
- The White House partnered with McDonald's to place messaging leading people to vaccines.gov on the fast food giant's delivery stickers and cups.
- YouTube launched a series of public service announcements encouraging viewers to get vaccinated against COVID-19 so they can go back to the activities they missed out on during the pandemic.
- The Chicago Department of Public Health rolled out its "Join the Team" campaign, in which athletes from the city's professional sports teams encourage Chicagoans to get vaccinated against COVD-19.
- The Alabama Department of Public Health teamed up with Count the Kicks, a stillbirth prevention organization, for a campaign educating expectant parents about the importance of tracking fetal movement during the third trimester of pregnancy.
- The Maryland Department of Health launched its "Don’t Invite COVID," campaign, which encourages residents to continue to get tested for COVID-19 and participate in contact tracing if necessary.
- The American Patient Rights Association released a quiz answering some of the most common questions anti-vaccine Americans have about COVID-19 vaccines.