Below are six marketing campaigns launched in the past 30 days to encourage COVID-19 safety measures, promote vaccinations and raise awareness about obesity.
- The White House began paying social media influencers, especially those who post on TikTok, to encourage young Americans to get vaccinated against COVID-19.
- Analysis of a nationwide Facebook campaign in which physicians and nurses provided short messages on COVID-19 safety showed it had a significant impact on reducing holiday travel and decreasing subsequent infection rates, according to MIT News.
- The Florida Hospital Association and Florida Medical Association rolled out a PSA campaign encouraging Floridians to get vaccinated against COVID-19.
- The Arkansas Department of Health also launched a PSA campaign encouraging its residents to get vaccinated against COVID-19.
- Mucinex launched a PSA campaign named "Back to Normal is Up to You," which encourages people to keep wearing masks to stop the spread of COVID-19.
- Pennington Biomedical Research Center in Baton Rouge, La., began a campaign called "Obecity, USA" to raise awareness about the negative health effects associated with widespread obesity in the country.