10 mistakes healthcare marketers must avoid in 2020: report

Andrea Park - Print  | 

Due to the constant and rapid changes occurring in digital marketing, trends and techniques that proved successful for an organization one day may be harmful the next.

Here, according to a new report from healthcare marketing agency Smith & Jones, are 10 marketing tactics that are likely to be hugely detrimental to healthcare organizations in the coming year and should therefore be avoided at all costs.

1. Becoming too transactionally focused

2. Not prioritizing meaningful interactions

3. Ignoring consumer distrust

4. Maintaining your digital status quo

5. Taking too long to get to the point

6. Putting off alignment issues

7. Placing brand on the back burner

8. Underestimating the influencers

9. Forgetting to follow the money

10. Saying you're "close to home"

Read more about each of these trends in the full report, here.

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