Bose releases first direct-to-consumer hearing aids

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Bose is releasing the first FDA-cleared direct-to-consumer hearing aid that users can adjust on their own using an app.

A May 11 news release said the hearing aids will be released May 18 after gaining FDA clearance this month.

Six details:

  1. The hearing aid will be paired with the Bose Hear app, which users can use to fit, program and control their hearing aid in real-time.

  2. The hearing aid does not require a physician visit, hearing test or prescription. It is designed for adults with mild to moderate hearing loss.

  3. The hearing aid retails for $849.95 and comes with a 90-day risk-free trial.

  4. It will be launched May 18 in Massachusetts, Montana, North Carolina, South Carolina and Texas — with nationwide availability coming soon.

  5. In a clinical study with Evanston, Ill.-based Northwestern University researchers, Bose's custom tune technology achieved results as good as or better than traditional prescription hearing aids used by audiologists, the release said.

  6. The study found that Bose hearing aid users were more satisfied with sound quality when it was tuned with Bose's CustomTune technology than when tuned by a healthcare professional.

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