Coca-Cola's 1st alcoholic drink hits shelves in Japan

Coca-Cola began selling its first alcoholic drink exclusively in Japan May 28 as the drinks giant aims to expand its consumer base, according to BBC.

Three drinks, all of which are lemon flavored soft drinks ranging in alcohol content of 3 to 8 percent, resemble Japan's popular Chu-Hi drinks. Chu-Hi drinks are usually a mix of spirit and fruit flavors. Coca-Cola's product is targeted at a growing market of young alcohol drinkers, especially women.

Consistent with its other drinks, Coca-Cola is keeping its first-ever alcoholic recipe under wraps. The company also is not planning to market the drink outside of Japan, according to BBC.

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