Robert DeMichiei. Executive Vice President and CFO of UPMC (Pittsburgh). Mr. DeMichiei joined UPMC in May 2004 and is responsible for the $14 billion integrated health care delivery and finance system's operations. Prior to joining UPMC, Mr. DeMichiei was CFO of GE Transportation Systems' global service operations. He also spent 10 years with PricewaterhouseCoopers in Pittsburgh. In addition to his role at UPMC, Mr. DeMichiei is the finance committee chairman of the United Way of Allegheny County and is a member of the Greensburg, Pa.-based Seton Hill University board of trustees, among other boards.