3 Trends Driving the Healthcare Market

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PricewaterhouseCoopers identified three major trends driving the healthcare market in its "16th Annual Global CEO Survey — Key findings in the healthcare industry."

PwC surveyed 1,330 CEOs in 68 countries between Sept. 5 and Dec. 4, 2012 for its Global CEO Survey. Ninety of these CEOs in 27 countries were from the healthcare industry. PwC also conducted in-depth interviews with two healthcare CEOs. Based on its findings, PwC identified three major trends:

1. There is a rebalancing of the public and private sectors in the financing and delivery of care: Extend partnerships to create sustainable health communities.
2. The healthcare sector is industrializing: Disruptive technologies are transforming business models.
3. Healthcare is becoming a precision-based industry: Investing in preventive medicine can create long-term cost savings.

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