Humana deploys rewards program for Medicare Advantage members

Louisville, Ky.-based Humana launched a wellness and loyalty program called Go365 for most Humana Medicare Advantage and commercial employer plans, effective Jan. 1.

Go365 allows users to track healthy habits and activities like receiving recommended wellness checkups, vaccines and tests. The program then rewards members with "bucks," which are redeemable for non-cash rewards like gift cards, movie tickets and Go365-compatible fitness devices.    

"We want Medicare beneficiaries to stay engaged in their health as they age, and wellness programs like Go365 make it easier to start with healthy activities each and every day," Joe Woods, vice president of Go365, said in a prepared statement.   

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