HHS going 'all out' to encourage enrollment in ACA plans

Kevin Counihan, CEO of HealthCare.gov, said the Obama administration and consumer advocates are going "all out" with an education campaign and more on-the-ground partnerships aimed at encouraging eligible people to enroll in health plans through the marketplace exchanges, according to the Morning Consult.

"We want to make sure everyone knows it's easier than ever to visit the marketplace, compare your options, see if you qualify for lower costs, and sign up for the plan that best meets your needs and budget," Mr. Counihan said in a statement Tuesday. "That's why we're going all out for open enrollment this year, with a top-tier public education campaign and on-the-ground partnerships to reach people where they are and spread the word about the opportunity to enroll in affordable coverage."

The Obama administration has announced several new partnerships over the last few weeks, including ride sharing companies Uber and Lyft. It is also reaching out to consumers through email, direct mail and social media. Advocates and volunteers are working around the country to educate consumers about the ACA and their available insurance options, according to the report.

This year's enrollment period comes at a critical point for the ACA as concerns and criticism increase regarding increasing premiums and the stability of its marketplaces. Nevertheless, White House officials say they are confident and continue to urge consumers to visit the marketplace and seek federal financial assistance for premiums if they qualify.

The administration predicts an average of 11.1 million people will be covered through the ACA during any one month of 2017, and they expect more than 13.8 million will sign up for coverage during the 2017 open enrollment period — 1 million new sign-ups over 2016, according to the report.

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