Bloomfield, Conn.-based Cigna launched a service to help policyholders reduce their health expenses through reward programs as well as choose benefits and a team of physicians.
The One Guide service will be available to 1.2 million Cigna commercial plan customers. One Guide provides access to guided consultations via phone, mobile app and a "Click-to-Chat" platform, and offers search tools and plan-specific educational materials.
"As healthcare continues to become more complicated and more expensive, we need to … further leverage our technology, analytics and people skills to deliver a next-level customer experience," Joan Harvey, Cigna's vice president in charge of customer health engagement, said in a prepared statement.