Aetna to acquire private exchange provider Bswift for $400M

Health insurer Aetna has announced plans to acquire Chicago-based Bswift, an online private exchange provider, for $400 million, according to a Crain's Chicago Business report.

Bswift provides the technology for benefit administration and purchasing insurance on private exchanges.

"Aetna will help expand the reach of our technology and benefits services with a goal of creating a true consumer marketplace for healthcare," said Rich Gallun, CEO of Bswift.

More articles on exchanges:

Insurers predict 20% jump in 2015 enrollment numbers 
UnitedHealthcare to offer plans on Alabama insurance exchange 
Aetna, Sam's Club to launch private health insurance exchange 

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