How to tailor the patient experience for Generation X

Gen X is in the driver's seat when it comes to healthcare spending.

Now that most Gen Xers are in their 40s and early 50s, they're the ones up late at night or running to the doctor’s office when kids get sick. And they're also often there in the hospital with mom or dad, helping their parents or in-laws make healthcare decisions. So they want convenient services in way that fits their families. In part two of a three part series, experts from Cardinal Health weigh in on three ways healthcare facilities can tailor their services to Gen Xers.

Click here to read more and download an infographic on Generation X patient characteristics.

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