Memphis, Tenn.-based Implant Partners, previously Wright Direct, has officially launched its new corporate brand and website.
"We decided to rebrand the company to better reflect our business and introduce our unique rep replacement model to the marketplace," said Steve Lamb, vice president and lead partner at Implant Partners, in a news release. "Our new name and positioning represent our mission to deliver high-quality, affordable implant systems and alignment services that help hospitals succeed in a value-based care environment."
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