Jobs

For additional information about posting a job opportunity please email ads@beckershealthcare.com.

Product Marketing Manager: Strata Decision Technology

The Position
The Product Marketing Manager will support the sales and marketing strategy.

You will serve as the product subject matter expert to meet organizational objectives. We are seeking a hands-on and inspirational individual who can motivate others and collaborate cross-functionally with various teams.

Responsibilities, but not limited to: 

Research

  • Engage in an on-going dialog with customers and prospects
  • Be the expert on our audience: know how they buy and their buying criteria
  • Conduct periodic market analyses to identify market trends
  • Be the expert on our competition and how to crush them
  • Turn research and knowledge into actionable intelligence to support marketing initiatives/identify opportunities for change

Sales Enablement

  • Develop the sales tools that support the sales process
  • Translate the functional capabilities and benefits of our solutions into meaningful key messaging, value propositions and differentiated market positioning 
  • Drive, create and deliver compelling content, including whitepapers, presentations, product videos, customer success stories, blog posts, ebooks, infographics, webinars, website content, slideshows, datasheets, talk tracks, playbooks, competitive battlecards, FAQs and more
  • Develop thought leadership content / write cases studies, bylined articles
  • Communicate the value proposition of the products to the sales team
  • Act as liaison between product management/sales

Project Management

  • Collaborate with team to create a clear customer-driven segmentation strategy and targeted message for each segment
  • Work with the Product Management team to determine customer/user requirements and personas
  • Work with journalists to ensure coverage of PR in online and print
  • Ensure consistency of message across web, print, and sales collateral
  • Write persuasive copy for advertising and email campaigns

Education and Experience:

  • Bachelor’s degree in business or marketing
  • 5+ years of software/healthcare marketing experience
  • Very strong written and verbal communication skills
  • Experience creating messaging and positioning for software/healthcare products
  • Ability to grasp and translate technical capabilities into benefits
  • Ability to collaborate and motivate across the product, sales, and marketing teams
  • Self-starter with the ability to project manage to handle many assignments simultaneously and meet all deadlines
  • Strong leadership, sales support, project management and training skills
  • Effective problem-solving skills and ability to listen and translate details attentively
  • Efficient at working under pressures, deadlines, and stretch extra hours to completed assigned tasks

To apply for this position, please click here.

Copyright © 2024 Becker's Healthcare. All Rights Reserved. Privacy Policy. Cookie Policy. Linking and Reprinting Policy.

 

Featured Whitepapers

Featured Webinars