Partners HealthCare Launches Ad Campaign as State Mulls Payment Reform

Boston-based Partners HealthCare is a month into a new advertising campaign that touts the health system's cost-cutting efforts, according to a Boston Globe report.

The campaign is gearing up just as state legislators consider healthcare reimbursement legislation that would encourage global payments and reward high-quality, low-cost care. The Massachusetts House has passed legislation, and the Senate is expected to release its version of the bill this week.

The ads feature the tag line "We're tackling health care's toughest challenges. Like health care costs." They feature various Partners' leaders and highlight efforts within the system to cuts costs.

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Partners HealthCare's Net Earnings Fall 24% in 1Q

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