HealthSouth to undergo $30M rebranding

Birmingham, Ala.-based HealthSouth, an owner and operator of inpatient rehabilitation hospitals and home care provider, will change its name to Encompass Health Corp., effective Jan. 2, 2018.

The company will spend up to $30 million on the rebranding campaign, which will involve changing the name and logo on signs at the company's hospitals and other facilities and updating its website. HealthSouth expects to complete the rebranding by the end of 2019.

"This name change and rebranding initiative reflect our expanding national footprint and the strategy we are pursuing to deliver high-quality, cost-effective care across the post-acute continuum," said HealthSouth President and CEO Mark Tarr. "The name Encompass Health signals our commitment to creating a seamless system where high-quality care is coordinated by clinical teams across the inpatient and home settings."

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