As the healthcare environment continues to evolve, hospital leaders must adapt in order to continue the successful direction of their organizations and best serve the needs of their employees.
The following list of articles published in Becker's Hospital Review provides an insightful look into contemporary healthcare leadership issues and strategies for success.
1. Why hospitals should focus on branding: 10 findings
Based on the National Research Corp's 2014 Market Insights Study of National Brands, hospital image and branding is becoming an increasingly powerful influence in guiding consumer decisions. This article provides interesting findings on the power of hospital branding.
2. Mining social media: Hospital marketers build followings, brand reputation on LinkedIn
This article provides a look into LinkedIn's growing popularity among hospital marketers, and the benefits of the site for increasing connections in the healthcare arena and showcasing hospitals' achievements.
3. 9 things every leader should keep an eye on
The nine points in this article describe distinct components of corporate culture that can help leaders assess their organization's strengths and weaknesses.
4. Differentiating on human experience: How healthcare organizations drive lasting loyalty and growth
As competition between hospitals and health systems grows, human experience has emerged as a priority for healthcare leaders. This article provides five imperatives for organizations to successfully integrate traditional approaches to efficiency and quality with a culture that focuses on relationships and human centered care.
5. It's time to put the patient in the driver's seat: The keys to creating authentic patient-centered care
This article explores the numerous perspectives of authentic patient-centered care, and additionally provides characteristics of successful patient engagement frameworks.
6. Bringing back a higher purpose (and top talent) in healthcare
This article discusses the importance of tending to healthcare employees' spiritual health and how maintaining a culture of positive spiritual health can lead to better attitudes and performance, especially during the healthcare industry's current state of flux.
7. The best leaders focus on the front-line: Q&A with Scripps CEO Chris Van Gorder
Here, Mr. Van Gorder discusses with Becker's Hospital Review his new book's release, "The Front-Line Leader: Building a High Performance Organization from the Ground Up," his leadership philosophy and the most important lessons he's learned during his career.
8. "It's not over until the fat lady sings": Fine tuning your organization's approach to healthcare in chaos
As organizations adapt to change and adopt new processes, outlining stages for implementing change can help for smooth transformations. This article addresses the various stages of adopting new organization-wide processes and characteristics of organizations that do so successfully.
9. How to avoid leadership assessment failure
This article provides 10 steps for getting the maximum value out of leadership diagnostic assessments, and how to avoid ineffective or nonexistent use of assessment results.
10. 9 ways not to treat employees
These nine mistakes leaders make in dealing with their employees can have detrimental effects on how employees feel about their role in an organization, their leadership and their perceptions of their own value in their job.