WellDoc switches up leadership

Baltimore-based WellDoc, a digital health technology company, is making a few major leadership changes.

Jeff Lehrfeld will take the reins as CFO. Mr. Lehrfeld previously served as CFO of Magellan Health's NIA Magellan subsidiary. He also held various positions at Group Dental Service, including controller, vice president of finance and vice president of operations.

Tara Charvat was named chief marketing officer. Before joining WellDoc, she was vice president of marketing and commercial operations at Valeritas. In addition, she's held advertising and marketing roles at Publicis Healthcare Communications Group and Abbott International.

Christina Hedge will take over as executive director of market access. In her role, Ms. Hedge will report to WellDoc's vice president of market access, Nick Harsh, who also recently joined the company. Ms. Hedge has previously served in positions at CareFirst BlueCross BlueShield and Kaiser Permanente.

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