Study: 57% of Consumers Choose a Hospital Based on its Social Media Connection

Written by Jaimie Oh | June 27, 2011

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Survey results showed that 57 percent of consumers thought that social media connections would have a strong impact on their likelihood to seek treatment at the hospital, according to a YouGov news release.

Other key findings from the YouGov survey include the following:

• Twenty-five percent of consumers said that they are likely to connect with hospitals via social media in the future.
• Those most likely to connect with hospitals are women between the ages 36-64.
• Eighty-one percent of consumers believe that if a hospital has a strong social media presence, they are likely to be more "cutting edge."

Read the news release about social media and hospitals.

Related Articles on Social Media:
Study: Healthcare Organizations Slow to Integrate SMS Texting, Social Media
CDC Releases Reports on Communication, Marketing
Study: Hospitals On Facebook, But Not Capitalizing

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