McKesson Patient Relationship Solutions has joined forces with mobile pharmacy platform mscripts to provide medication cost-savings and personalized medication adherence support for patients.
The new partnership enables patients to receive digital coupons and adherence support directly from their pharmacy as opposed to receiving messages from the pharmaceutical manufacturer.
"At MPRS, we're focused on building integrated adherence solutions that address key touch points throughout the patient experience. Mobile and pharmacy are channels critical to advancing that strategy,” said Derek Rago, vice president and general manager for MPRS. "Our partnership with mscripts is particularly exciting because it fully leverages the power of mobile while actively strengthening the pharmacist-patient relationship. The result is brand teams are now able to deliver cost savings for medications — directly to a preferred engagement medium, the patient's mobile phone — securely and in real-time — from a key trusted healthcare provider, their pharmacist."
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