Matt Elson, Lars Ewe join Evariant as EVP, senior VP of CRM platform

Matt Elson and Lars Ewe have joined the executive leadership of healthcare customer relationship management software company Evariant.

Mr. Elson has joined the Boston-based company as executive vice president of the platform and partner business units. He has previously held positions at Cloudera, where he was the senior vice president of technology, and at Oracle, BEA Systems and Borland Software, where he managed global teams ranging from sales and marketing to marketing and product development, according to a news release.

Mr. Ewe joins the company as senior vice president of platform engineering. He previously held positions at Click Security, where he was the vice president of engineering, and at National Instruments, where he was the chief security architect. He has also served in executive roles at Cenzic, AMD, Borland Software, Oracle and WebGain, according to the news release.

Evariant produces a CRM platform based on a centralized data hub, analytics and a communications engine that enables users to measure engagement initiatives. Mr. Elson and Mr. Ewe will work with CEO and co-founder Bill Moschella to develop the platform and expand the company's partner ecosystem, according to the news release.

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