Anthem, Blues capture greatest percentage of 2014 exchange market share

Indianapolis-based health insurer Anthem (formerly known as WellPoint) and independent Blue Cross and Blue Shield plans led enrollment in the first year private coverage was offered through the online marketplaces established under the Patient Protection and Affordable Care Act, according to a recent study from Avalere Health.

For the study, Avalere looked at the most complete market share data available of those who purchased health insurance on the government-run exchanges. The data was available in 15 states.

Anthem, which announced it was changing its name from WellPoint in August, led enrollment in California, Colorado, Connecticut, Indiana and Virginia, while Blues plans captured the greatest market share in the District of Columbia, Florida, Maryland, Michigan, Rhode Island, Vermont, Washington, according to the study.

Both Anthem and the Blues plans have been extremely active players in the insurance marketplaces. As of March, 80 percent of Anthem's exchange enrollees were new customers to the company, meaning they either switched from another insurer or were previously uninsured.

More articles on health insurance exchanges:

Oregon sues Oracle for more than $200M over failed health exchange website 
60 things to know about healthcare reform
Massachusetts will not shift to federally run marketplace 

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